Media convergence is here to stay – and entirely driven by consumers’ behaviors and expectations.

People want a seamless experience in their multi-device world, and marketing and advertising must follow. With the continued convergence of traditional TV and digital video, it’s crucial you know how to navigate the landscape, avoid the pitfalls, and leverage the benefits – all to maximize your ROI. In this guide we provide:

• An overview of convergence benefits
• A breakdown of challenges and strategies
• A quiz to test your convergence readiness